what we do
strategy
Hope is not a strategy.
Top performing business don’t leave their success to chance. Crafting a considered, agile data-driven marketing and media strategies and creative execution plan will ensure you’re targeting the right customers, with relevant messages, at the moments that matter.
A strategy is your businesses blueprint for growth and roadmap to success, guiding every marketing decision and investment you make.
Data underpins everything we do at brindle and our multi-disciplinary team of digital, media, content and strategy gurus will develop a customized, insightful and detailed marketing strategy to accelerate your business and grow your brand.
an actionable guide for success
Ours is not the kind of Strategy that gathers dust on a shelf. Our Strategies will provide your business with a clear framework to reach your audience and will be a daily reference point as you plan and execute your marketing activities.
A brindle strategy includes:
- Data-driven market insights, trends and competitor research
- Customer segmentation and profiling
- Market positioning
- Brand narrative development
- SWOT
- Social media and SEO analysis
- Customer journey mapping
- Marketing objectives
- Strategic, omnichannel activity plan
the brindle approach to marketing strategy
brindle has developed a proven and personal approach to developing actionable, and agile marketing strategy, facilitated by deep understanding of your business and your goals, and underpinned by robust research.
We start by understanding and defining your business goals and target customers, forming a detailed understanding of what you do, who you need to talk to and how you’ll measure success.
Next, we undertake a comprehensive review of the market landscape to identify the trends and unique positioning that will set your brand apart. This stage of the brindle process includes a deep dive into competitors’ marketing activities and review of the challenges and opportunities for optimizing your website, social media and traditional channels.
Then, we don our strategist hats to develop an actionable suite of marketing tactics to help tell your brand’s story and achieve your business objectives in an achievable timeframe.
We’ll make strategic recommendations on the right digital, social and traditional media platforms for your business, and outline messaging and content that will resonate with your target customers.
The tricky part with marketing, especially in the digital landscape, is that platforms and best-practice methodologies are constantly evolving, which means your marketing objectives may change over time, too. We keep up with the latest trends and platform changes so we can review and update your strategy accordingly, making sure we’re delivering exceptional results and telling your story to the right people, at the right time, in the most impactful way.