If there’s one thing we all know, it’s that marketing never sits still. The trends, tools, and tactics we rely on today are constantly changing, and 2025 is no exception. This year, the focus will be on understanding the buyer’s journey, blending technology with a human touch, and achieving more with less.
Let’s explore the trends we believe will be shaping the future of marketing and how brindle can help you navigate them effectively…
1. the buying journey is anything but straightforward
Gone are the days of buyers taking a straight path to purchase. The old rule that consumers need an average of 7 touch points with a brand before purchasing has changed. A recent study from Google found that today’s consumer journey can have between 20 and 500 touchpoints, depending on the complexity of the purchase. It’s a maze out there, and figuring out where and how to reach your ideal customer can feel like chasing shadows.
So, what can you do?
- Go omnichannel! Your audience is everywhere, and you need to be too.
- Know your customers inside out. What are they asking? What’s frustrating them? What do they care about? Listening to your customers’ questions, pain points, and goals is no longer optional, it’s essential.
how brindle helps: We bring clarity to the chaos. By leveraging advanced data insights, we uncover the patterns in the buyer’s journey and help you reach your audience with tailored omnichannel strategies. Whether through traditional, digital or social media advertising, email, or content marketing (or ideally a combination of all channels) we make sure your message is heard and remembered.
2. make your brand unforgettable
Here’s the kicker: only 5% of buyers are ready to purchase at any given moment. The other 95%? They’re just… There. Waiting. Browsing. Not yet ready to commit. The key is to make sure your brand stays in their minds so that when the time comes, you’re the obvious choice.
How to stay top of mind in 2025:
- Be bold! Think creative campaigns and immersive experiences that people can’t stop talking about.
- Craft shareable, story-driven content that cuts through the noise.
how brindle helps: Our team combines bold ideas with strategic execution to craft campaigns and content that resonate long after the initial impression. Whether it’s building immersive brand experiences or developing content that sparks conversations, we ensure your brand is unforgettable – even for those who aren’t ready to buy just yet.
3. AI: your new (but not overbearing) BFF
Love it or hate it, AI is here to stay. From chatbots to personalisation, it’s revolutionising marketing. But let’s be clear: AI is a powerful tool, not a replacement. While generative AI is transformative, it’s not AGI – tools like ChatGPT may pass IQ tests, but they’re not truly ‘thinking’ for themselves.
The trick? Balance AI with authenticity.
- Let AI handle the heavy lifting, like data crunching and automation.
- Keep creativity and empathy at the forefront, especially in storytelling. If creativity is what sets your brand apart, don’t let AI take that away.
how brindle helps: We make your brand stand out by maintaining a clear and consistent voice, infusing every content piecewith a personal touch that AI alone can’t replicate. By balancing efficiency with authenticity, we ensure your brand’s unique, human essence shines through.
4. short-form video is still king (or queen)
TikTok, Instagram Reels, YouTube Shorts – you name it. Quick, snappy videos dominate social media, and they’re not slowing down anytime soon.
Want to win at video in 2025?
- Hook them fast. You’ve got 3 crucial seconds to grab attention.
- Authenticity rules. Embrace user-generated and employee-generated content.
- Tailor your content to each platform. What works on TikTok will likely flop on LinkedIn, so tailor your creative content or advertising for each platform.
how brindle helps: Whether it’s a high-impact creator ad, a heartfelt employee story, or organic content crafted to go viral, we create short-form videos perfectly aligned with your brand, audience, and platform. Our team ensures each piece of content is uniquely optimised for its intended platform – because when it comes to digital storytelling, one size truly doesn’t fit all.
5. doing more with less
Let’s face it: budgets are tighter than ever. According to a 2024 Gartner CMO Spend study, marketing budgets have dropped from an average of 9.1% of company revenue in 2023 to 7.7% in 2024, a fall of 15% year over year and the belt-tightening isn’t over. But here’s the good news: creativity and strategy are your greatest assets.
Here’s how to stretch your budget:
- Use data-driven strategies to focus on what works and cut the things that don’t.
- Invest in content that converts. Over 80% of B2B buyers decide to buy BEFORE even talking to sales, thanks to the power of great content.
- Keep experimenting. Dedicate at least 15% of your budget to testing new ideas and channels.
how brindle helps: We know how to make every dollar count. By using data to identify your best-performing strategies, we help you focus on the channels that drive the most value. Plus, our team can work with you to build a content strategy that informs andconverts, ensuring your marketing dollars go further.
let’s make 2025 your best year yet!
Marketing in 2025 might seem like a wild ride, but with the right strategy, it’s full of possibilities. Whether it’s simplifying a complicated buyer’s journey, creating scroll-stopping content, or leveraging AI without losing your brand’s soul, we’re here to help.
Ready to take on the future? Let’s chat.
