In July 2024, Living Interiors redefined luxury Italian furniture in Australia by relaunching its Melbourne showroom with an expanded collection of high-end brands, including Désirée, Gallotti&Radice, Sovet Italia, and more. They also secured exclusive Australian representation for Euromobil kitchens, solidifying its position as a leader in premium interiors.
With over 40 years brand equity in the Melbourne market, a relaunch of this scale called for a bold, omnichannel approach to drive awareness, engagement, and showroom visits. That’s where our team stepped in, crafting the campaign look and feel, developing dynamic digital assets, and designing a stunning Look Book that perfectly captured the brand’s sophisticated aesthetic.
Here’s how we did it…
social media & digital advertising
We launched a traffic campaign across Facebook and Instagram, directing audiences to the new Living Interiors website. Additionally, programmatic display and native ads ensured visibility across key digital platforms, while geo-targeted outdoor advertising (think billboards and bus stops) kept Living Interiors top of mind with their ideal customer.
print & editorial
To reach an audience of design lovers, we secured a full-page advert and editorial in Australian House & Garden magazine’s ‘Kitchen Edition’ – one of the highest-selling issues of the year. Reinforcing this with additional editorial in the November and December editions.
design
A beautifully designed Look Book showcased the stunning new collections, inspiring customers with luxury interior ideas and reinforcing Living Interiors as the go-to for high-end European aesthetics.
results:
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- extended reach: 2.63 million people reached across all channels.
- high visibility: 2.16 million digital campaign impressions.
- website engagement: 15,083 total visitors (14,986 of them new!), with 55,705 page views
- social media growth: 103,515 post engagements and 12,812 link clicks.
- outdoor advertising impact: 72,886 impressions, with top-performing billboards and bus stops driving significant visibility.
- print success: Our magazine feature reached 1.37 million design-savvy readers.
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Gabriella Iacuone, Director, Smash Marketing said: “Brindle were the perfect partners for our relaunch strategy. The campaign delivered across all key strategic objectives – from driving awareness of the brand to generation of news clients, and a significant increase in revenue.”
key takeaways
We might sound like a broken record, but a well-executed omnichannel strategy really was the key to campaign success. By combining digital, print, social, and outdoor advertising, Living Interiors not only reached its audience but was able to truly engage them, delivering year-over-year growth across every metric. With this relaunch, Living Interiors has cemented itself as the ultimate destination for high-end, Italian-inspired interiors in Australia.
With results like these, we can’t wait to see what’s next!
