We know we can’t stop raving about omnichannel marketing, but it’s for a good reason!
It’s the secret weapon smart businesses are using to keep up with today’s customers who are constantly switching between apps, devices, and stores (so basically, all of us). The magic lies in creating a smooth, connected experience wherever people interact with your brand, making it effortless (and fun) for them to stay engaged. But why exactly is omnichannel marketing such a game-changer in 2025?
First off, what is omnichannel marketing?
At its core, omnichannel marketing means delivering a connected experience across every platform and channel you use. Whether someone’s scrolling Instagram, checking emails, or walking into your store, they should feel like it’s all part of one big, cohesive journey. It’s about making things intuitive and seamless, not jumbled or disconnected.
So, what are the benefits of omnichannel marketing?
1. consistent brand messaging: People remember brands that show up consistently, no matter where they look. Keeping your voice, visuals, and values aligned across channels builds trust and recognition.
2. multiple customer touchpoints: The more places you connect with your customers, the more opportunities you have to impress them. An omnichannel advertising strategy ensures you’re present at every step of their journey, transforming casual interest into lasting loyalty. Remember the (old) rule of seven (which is more like 20+ now) – customers need MANY interactions with your brand to even consider purchasing – so make every touchpoint count.
3. higher conversion rates: When customers get a clear, consistent message across platforms, it’s easier for them to decide, “yes, this is for me.” Omnichannel strategies help guide people from browsing to buying without unnecessary detours
4. increased revenue: By targeting your audience where it matters most, you’re not just reaching people, you’re connecting with them in a deeper way. And when that connection clicks, it’s a win for your business
Okay, now we know why we need it, but how do you implement omnichannel marketing?
1. understand the customer journey: First, think about how people interact with your brand. What grabs their attention and what keeps them coming back? Use data to pinpoint the channels that drive results and focus your efforts there.
2. create a clear path to purchase: Your messaging should help people move from “I’m curious” to “I’m sold” with ease. Cover all the stages – awareness, education, conversion, and advocacy to keep things simple and satisfying.
3. be at the right place at the right time: Whether it’s a well-timed ad on TikTok or an email that hits just when they need it, make sure your brand is showing up where and when your audience is in a mindset to buy.
4. ensure consistent messaging: Get everyone on the same page, from your social media team to your email marketers or advertising agency – a consistent voice, message and strategy make all the difference.
Sounds easy right? There are always a few things you’ll need to do first to make sure your omnichannel approach is guaranteed for success.
overcoming challenges in omnichannel marketing
1. data management and attribution: Tracking customer behaviour across platforms can be chaotic and overwhelming. Equip yourself with tools that centralise your data, making it actionable and easier to manage.
2. internal and external communication: Making sure your team and partners stay aligned takes work, so regular check-ins and shared goals can go a long way in keeping everything consistent.
3. adapting to a changing media landscape: New platforms pop up, algorithms change, and trends shift. Staying flexible and ready to pivot will help you stay ahead of the game! Here at brindle, we’re big believers in a test and learn approach, so keep some of your budget aside for experimentation. If you want to know more about this you can download our free resource “the sweet spots for advertising success” here.
In 2025, customers don’t think in terms of channels, they just want a positive experience with the brands they love. By adopting an omnichannel approach, you can meet them wherever they are, delivering exactly what they need, when they need it. Plus, it’s not just good for your customers, it’s good for your business too.
Think you’re ready to take on the omnichannel approach? We’re here to help!