Aurizon, Australia’s leading rail freight operator, was looking for a ground-breaking campaign solution for its Community Giving Fund. Revitalising the campaign assets, utilising an omnichannel media strategy, and shifting the campaign approach resulted in record-breaking results. Setting a new standard for their community engagement campaigns.
Revitalising the campaign assets and utilising a comprehensive omni-channel digital advertising campaign combined with organic social media, Brindle also shifted from traditional campaign phases to an ‘always on’ approach to communicate not only the fund application dates but the outcomes of the donations.
Running from September 2023 – April 2024, the campaign achieved record-breaking results, marked by significant increases in community interaction and heightened brand visibility, setting a new standard for community engagement campaigns.
results
- Combined total reach of 1.9 million with 7.1 million impressions across Meta, LinkedIn and programmatic, and over 10,300 organic social engagements
- Innovative pre-launch campaign activity generated over 450 quality email subscribers, driving future database and applications
- Record-breaking results, with the highest number of applications ever received in the program’s 10-year history.
