AG Warehouse is a one-stop shop for the farming community, with a strong Australian retail presence. As part of their rebrand they were ready to step into the world of social media marketing with brindle. Starting with strategy development, leading into execution, the campaign delivered award-winning results for the brand.
As part of their rebrand, they were ready to step into social media marketing, contracting brindle to develop a multi-faceted social media strategy to support the AG Warehouse brand launch. The campaign included the strategic direction and content creation of AG Warehouse’s master brand Facebook page and 16 individual store pages, supported by a comprehensive Facebook Ads strategy and the launch of Instagram.
results:
- Facebook organically reach 246,062 (up 111.9%) as well as reaching 229,968 (up 136.1%) users through paid advertising
- Paid Facebook impressions have also seen a huge upturn, with 2,329,230 in less than 12 months (up 498.7%).
- The newly launched IG saw triple-digit growth month-on-month during the campaign period and attracted significant UGC from regional communities.
- An increase AG Warehouse website social media page visits by 48.8% year on year with social media followers up 65.9%.
