Hairydog offers customers Australia’s largest range of alcohol online, from hard-to-find drops to household favourites, with next-day delivery in key metro areas. As a new player in the competitive liquor marketplace, Hairydog turned to Brindle to elevate their brand through traditional channels, driving awareness and improving online conversion.
With limited budgets, a broad target audience, and an extended 9-month campaign period, we employed an omnichannel approach combining outdoor, street furniture, radio (including integrated tactics), bike billboards, podcasting, and Spotify audio to ensure customers received multiple brand touchpoints over the campaign period.
results:
- 29 million brand impressions for the brand over the campaign period reaching more than 3 million customers with a combined CPM of just $12
- Increased e-commerce trade during and following the campaign, with YOY results above COVID and Christmas (previously record periods).
